How I work

Nine steps. The first two exist to stop you spending money on software you do not need.

Understand the problem

Not the solution you have in mind. The process that is costing you time, and what it actually costs.

Sometimes it is not. A process that is broken does not become better by being automated — it becomes faster at being broken.

Every step, including the ones nobody writes down and the exceptions everybody works around.

What is automatic, what stays human, where the information lives, and what happens when something goes wrong.

Something real, quickly, so you can react to a working thing instead of a document.

Your actual contracts, your actual messages, your actual mess. Demonstrations with clean data prove nothing.

Into real use, with the people who will use it every day.

Against the number we agreed at the start. Minutes saved, errors removed, quotes sent.

Systems meet reality and reality wins. What we learn goes back into the build.